Be it a brand, a company, a country or even an individual person, there are always challenges in articulating value that entity adds to others.
This piece of paper from the United States Postal Service is a constant reminder to me on how to articulate in a succinct yet persuasive way. If only they added some more visual aspects to it, but words are worth it.
Isn’t it amazing that US Postal delivers as many as pieces as a day as FedEx does in a year???