A couple of months ago, Newsweek declared that America is a deep creativity crisis. The hell broke loose. Or may be not. If anything, the article gained more readership than it possibly deserves.
The article points out that creativity is “production of something original and useful”, and I agree with original part but not so much the useful part. I accept the simple definition that creativity is just a unique expression – of oneself or of something – that’s out of ordinary. Useful or not is irrelevant. Every human being is creative in some way or other at one point of time or another, yet, most of the creation is useful only as a gratification for the creator, none beyond. That doesn’t preclude any individual from not being creative. In fact, it is in our inherent nature to be creative. We can creatively argue to death if it’s true or not.

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The newsweek article highlights an experiment in which children who came up with “more good ideas grew up to be entrepreneurs, inventors, college presidents, authors, doctors, diplomats, and software developers.”. I hope that’s an incomplete list and dare not call it as a list of what creative people become.
Creativity does not start, and certainly does not end, with art. I also see an unwritten assumption that creatives grow up to be entrepreneurs. Most artists and entrepreneurs are certainly creative, but the world will not be as we have it today, if not for the creativity of average citizen.
Last month, Fast Company’s 2010 list of most creative people in business. I dug deep into it because I see the key word in that article’s title is most and not creative. I wanted to know about and possibly meet every one of the most creatives – because these guys are likely doing what the newsweek article posited – “original and useful” creativity – useful insofar as they make money for their business.
To make a list of most creative people in the whole world across all disciplines would be a daunting task and it will invariably be filled with artists and entrepreneurs. You know, let’s leave that job to the magazines and newspapers – that will sure get more readership and provoke debates. For anyone who cares to look closer but a bit deeper, the most originally expressive and inspiring person might be your two year old or your ninety two year old grandma or perhaps, YOU, just the way you are.
Do what you love, express yourself exactly as you feel – in any form, shape, medium or language. Don’t just go with the flow, make your own path, follow your dreams and if required, break all the rules.
Celebrate being yourself.